Tuesday 31 January 2012

City Break @ Birmingham *Cadbury exploration*

Post exam break #2


This is the 2nd city shortbreak we had together, right after our January exam. We chose Birmingham mainly because of Cadbury World at Bournville village. It was hard to decide the destination at first as the budget we reserved for  a trip was quite small, but luckily we managed to snap an affordable train ticket, so then we went with excitement. At least to the extent that I actually forgot about what had happened during the examination period.


Train ticket from Newcastle to Birmingham. 

Day 1
As we booked the earliest entrance ticket, we headed up to Bournville village at quarter past 9 in the morning. The temperature of Birmingham was extra cold by that time, and even colder than Newcastle I thought. Sharp at 10am, we entered the chocolate factory with bright smile *showing excitement in exploring the cocoa world* 

The girls, in front of the main entrance of Cadbury World
Showing excited faces on getting free chocolate bars i.e Crunchie and  Curlywurly
We started the exploration with a story telling by John Cadbury, the founder of Cadbury. His face was projected on the screen, together with his sons who are actually the successors of the company. 
Determination is a key to succeed in what you are doing. No matter how hard and how complicated it is, if you determined and positive to achieve the goal, you would surely get what you want.
We were then being showed by a short animation on how the cocoa beans were processed to get  the chocolate essence. The chocolate liquor is repeatedly squashed to get the chocolate butter which is then being added in dairy milk chocolate production. We also had the opportunity to see the packaging room, the quality control stage and etc. The most fun of it was getting more  chocolate bars and liquid along the way of exploration. 


Cadbury Dairy Milk bars selection
Decorating chocolate assortment
 Advert wise, we got to watch all advertisement media which had been publicized since back in 18th century, including the eyebrow and gorila TV adverts which I love the most. There are a few fun activities in the exhibition part of Cadbury World, where we can take photos, play Wii, animated football and growing cocoa plant animation.

Old advertisement
TV advertisement - moving eyebrows
Finished exploring in the chocolate factory, we went out to see Bournville village. Cadbury and sons kindly took care of the workers' welfare by creating a sort of village full equipped with basic necessities it should have such as school, hospital, shops and churches. While creating a sense of familyhood among workforce within the factory and the village, indirectly it built up Birmingham as a 2nd biggest town in UK after London.


Bournville Green sign board
Sally Manor house; the oldest house in Bournville village
Bournville school




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